In a quiet office near downtown Orlando, Brandon Ubiera begins his day like many business owners. He checks in with his team, reviews ongoing cases, and ensures clients get quick answers. Alpha Timeshare Consultants operates in a space where trust is hard to earn and even harder to keep. The people who reach out are often frustrated, overwhelmed, and unsure who they can believe.
Ubiera stepped into the CEO role young, and the responsibility came fast.
“There was no warm-up period,” Ubiera says. “The day I stepped in was the day I had to make decisions.”
The timeshare cancellation industry can feel confusing from the outside. It lies at the crossroads of real estate, legal work, and consumer advocacy. Many seeking help have already faced setbacks.
“I don’t blame anyone for being skeptical,” Ubiera says. “People come to us after being misled or ignored. They’ve spent thousands. They’re embarrassed. They’re tired.”
From the start, Ubiera understood that the job wasn’t only about solving the paperwork. It was about rebuilding confidence for people who felt stuck.
Changing the Tone of the Industry
Timeshare cancellation is a tough space because many consumers enter it already on edge. They are not looking for a sales pitch. They want someone to explain things clearly and treat them fairly.
Ubiera decided that if the company wanted to stand out, it had to change the experience from the inside out.
He overhauled client-facing materials. Contracts were simplified. Service descriptions were rewritten in plain English. Staff training now emphasizes empathy and clarity. The goal is to listen first, then educate clients before providing solutions.
He also leaned into transparency in a way that many companies in the space still avoid. The website was rebuilt to explain the process step by step. People can request a free consultation without pressure. Social media became a tool to educate, not sell. The content shifted from marketing slogans to helpful videos. It featured real client questions and practical guidance. Now, people can understand it, even if they know nothing about the industry.
Over time, the shift changed how the public viewed the brand. The results followed. Alpha Timeshare Consultants has a A+ BBB rating. Most new clients come from direct referrals.
“It’s not about flashy growth,” Ubiera says. “It’s about trust. One honest conversation at a time.”
Leading With the Local Community in Mind
Ubiera was born and raised in Orlando. He studied business at the University of Central Florida. He still lives in the area today, and his connection to the community shows up in how he spends his time and what he supports.
He’s a longtime member of Faith Assembly Church, where he volunteers regularly. He helps organize food drives and fundraisers, often without seeking attention for it.
He also launched a scholarship fund for aspiring entrepreneurs from low-income families. The goal is not simply to reward top grades. It is to support young people who have ideas and ambition but do not have access to the resources needed to get started.
“I didn’t grow up wealthy,” he says. “I know what it’s like to work your way forward. A lot of kids have talent but no support. I want to help change that.”
Ubiera helps after-school programs throughout Orange County. It focuses on areas where educational support is lacking. He has contributed to tutoring efforts, book donations, and weekend sports leagues. He also joins local clean-up crews throughout the year, helping restore parks and public spaces.
Orlando has seen massive growth in the last decade. Tourism drives the economy, but rising housing costs and family debt have created pressure behind the scenes.
“There’s so much pressure here to look successful,” Ubiera says. “I’d rather invest in helping people feel stable. That lasts longer.”
The Hardest Part Was Starting
When Ubiera took over the company, he had to earn trust on multiple levels at once. Some employees had been there for years. Clients were wary of the industry in general. And the work itself demanded responsibility from day one.
“There were days I sat in the office wondering if I was the right person for the job,” he says.
He started by listening. He spoke with his team, reviewed past client feedback, and studied how existing systems were working. Then he began rebuilding piece by piece. He set up regular check-ins with each department. He encouraged honest feedback and allowed employees to speak freely, even when it was tough to hear.
He also made time to meet with clients directly, especially those who had unresolved concerns. Those conversations shaped how the company adjusted its workflow and communication.
He built a stronger service network. He did this by connecting with local attorneys and financial advisors. They provided extra guidance when needed.
“We’re not a law firm,” Ubiera says. “But we’re often the first step someone takes toward resolution. That means we need to be connected, responsible, and careful.”
As operations improved, client relationships improved too. Positive reviews started coming in more steadily. So did calls from people who said a friend had recommended them.
Reputation Over Revenue
Ubiera says his business philosophy is simple. Reputation comes first.
“There are companies out there that will take anyone’s money,” he says. “We’re not one of them.”
If a potential client is not a fit, they are told that up front. Sometimes Ubiera personally recommends other resources or a different type of support.
“I’d rather be known for doing the right thing than for saying yes to every deal,” he says.
That mindset extends to his team as well. He holds regular training sessions. They review real scenarios. These aren’t just legal drills; they remind everyone why the work matters.
“We’re not in the sales business,” he says. “We’re in the relief business.”
Advice to New Entrepreneurs
Ubiera’s advice for new founders in a tough industry? Start small and listen closely.
“Don’t assume people will trust you just because you say the right things,” he says. “They need to feel it.”
He urges entrepreneurs to read reviews. It’s important to focus on the feelings in the words, not just the rating. He also believes company culture matters just as much as customer experience.
“People remember how you made them feel,” Ubiera says. “That includes your team.”
As Alpha grows, Ubiera is creating new digital tools. These tools will improve communication and transparency. One feature is a secure dashboard. It lets clients track their case status and message their advisor directly. He is exploring outreach programs. These programs teach consumers how to evaluate contracts and avoid scams.
But through all of the growth, his core mission stays consistent.
“We’re here to make things right,” Ubiera says. “One client at a time.”
