Jared Clarke is a recognized leader in the energy industry, known for his expertise in land management, mapping, and handling critical data for oil and gas companies. As the founder and partner of Forza Resources, Jared plays a key role in helping companies across several states manage their land and resources more effectively. His leadership, deep understanding of the land, and commitment to building networks have positioned him as an influential figure in the field.
Born in Kansas and raised in North Texas, Jared’s early life gave him a strong connection to the land—a foundation that has proved essential to his success in the energy industry. After studying Criminology and History at Sam Houston State University, Jared went on to graduate from Texas A&M University in 2007 with a degree in Human Resources Development. His diverse educational background helped shape his leadership abilities and strategic approach to business.
Jared’s entrepreneurial spirit emerged early in his career when he founded two Young Professionals in Energy (YPE) groups in Tyler and College Station, Texas. These groups provide young professionals in the energy sector with opportunities for networking, collaboration, and professional development. Jared also served as Social Chair for the YPE chapter in Fort Worth, where he organized events that combined learning and networking for industry professionals.
In addition, Jared played a key role as a founding board member of the Fort Worth ADAM group, an organization dedicated to connecting energy industry professionals involved in acquisitions, divestitures, and mergers. His contributions helped shape the group’s focus on knowledge-sharing and fostering industry collaboration until 2023.
In his personal life, Jared enjoys spending time outdoors with his family, traveling to new places, and engaging in adventurous activities such as motorcycle riding and hiking. These experiences, combined with his creative and hardworking nature, have contributed to the successful business he has built in the energy industry.
In this interview, Jared shares insights on what motivated him to start his business, the challenges he faced, and advice for aspiring entrepreneurs.
What motivated you to start your own business, and how did you choose your industry?
I’ve always been fascinated by land and natural resources, especially growing up in North Texas and Kansas. This connection led me to the energy industry, where I saw that companies needed better ways to manage their land and resources, especially in oil and gas. I realized I could help solve this problem, which inspired me to start my own business and create something that reflected my vision for more efficient land management.
What were the biggest challenges you faced in the early stages of your business, and how did you overcome them?
A major challenge was earning trust from clients. In the energy industry, people want to know you truly understand the field. It took time to build credibility, and I had to carefully show my knowledge and problem-solving skills. Managing finances, especially in the early days, was another hurdle. I relied on my network, especially connections through YPE and ADAM, to find the right opportunities and partners. Staying persistent and focused on delivering value helped me overcome these challenges.
How did you fund your business initially, and what advice do you have for others seeking funding?
Getting funding was tough, like it is for most new businesses. I started by using my own money and made sure every dollar counted. I also presented a solid business plan to investors, showing how Forza Resources could fill a need in the market. My advice to anyone looking for funding is to build relationships early on—whether with investors, clients, or people in the industry. People invest in those they trust, so credibility is key.
What was your approach to building a customer base when you first started?
Getting funding was tough, like it is for most new businesses. I started by using my own money and made sure every dollar counted. I also presented a solid business plan to investors, showing how Forza Resources could fill a need in the market. My advice to anyone looking for funding is to build relationships early on—whether with investors, clients, or people in the industry. People invest in those they trust, so credibility is key.
What are some common mistakes new business owners make, and how can they be avoided?
A common mistake is trying to do too much at once. When you’re just starting, it’s easy to feel overwhelmed. My advice is to focus on one thing and get really good at it. Another mistake is not realizing how important it is to build a strong network. Building relationships helps you find clients and learn as a business owner. Lastly, not paying attention to your cash flow can be harmful. It’s important to always know where your money is going.
How do you manage competition, and what strategies helped you stand out in the market?
Competition pushes us to be better, and at Forza Resources, we focus on what makes us stand out. We have a strong understanding of land management and provide tailored solutions for each client. Our commitment to detail and customer success is what sets us apart. We don’t just manage land; we help our clients make the most of their resources. This personalized approach has been a key to our success.
If you could give one piece of advice to someone just starting out, what would it be?
The energy industry is always changing, so it’s important to stay updated on new ideas and technology. Work with people who push you to grow, and don’t be afraid to take smart risks. Most importantly, stick to your values and goals, and success will follow.
Key Takeaways
Learning more about Jared Clarke, it’s clear that his success is rooted in his deep connection to the land and his passion for helping others succeed. His story highlights the importance of building good relationships, staying focused on providing value, and keeping long-term goals in mind. Jared’s ability to mix new ideas with practical solutions while encouraging teamwork in his industry is a great lesson for any future business owner. The key takeaway from his journey is that persistence, honesty, and a willingness to learn can lead to success in any field.