Michael Cokins is a seasoned insurance professional with a diverse career path that has led him from the golf greens to becoming a key player in the insurance industry. A Houston native, Michael’s journey is rooted in his love for sports, leadership, and a desire to help others. His work has touched many lives, from managing businesses to navigating disaster recovery in his role as a claims investigator. In this interview, Michael Cokins shares his motivations, challenges, and advice for those looking to break into the insurance industry.
What motivated you to join your company, and how did you choose your industry?
I’ve always been drawn to roles that require strategy and problem-solving, which started during my time as a caddy at Memorial Golf Club. Meeting professional golfers and watching how they approached challenges made a big impact on me. When I got involved in Hurricane Katrina relief efforts in 2005, I saw firsthand how insurance plays a vital role in helping people recover from disasters. That experience led me to State Farm, where I started as a claims adjuster in 2007. I wanted to be part of an industry that not only solves problems but also makes a real difference in people’s lives, especially during difficult times.
What were the biggest challenges you faced in the early stages of your career, and how did you overcome them?
The transition from working in hospitality as a general manager to the insurance industry was a challenge in itself. In the beginning, I had to build a completely new skill set. The insurance world requires a deep understanding of regulations, policies, and empathy for customers going through tough situations. My mentor at State Farm was instrumental in helping me navigate these challenges. He showed me the importance of patience and continuous learning. Another challenge was building credibility in a new industry. I focused on being thorough, honest, and dependable, and that helped me gain the trust of both customers and colleagues.
What was your approach to building a customer base when you first started?
Building a customer base in the insurance industry is all about relationships. I approached it by listening to the needs of my clients and understanding their pain points. You can’t build trust if you don’t take the time to really know the people you’re helping. I also leaned heavily on the relationships I had built over the years in New Orleans and Houston. Those connections were invaluable in hospitality and volunteer work as I transitioned into insurance. My goal has always been to be a resource for people, not just someone who sells policies. Being available when they need you most is the key to long-term relationships.
If you could give one piece of advice to someone just starting out in your industry, what would it be?
I advise finding a mentor and investing in your personal development. The insurance industry is constantly evolving, and having someone guide you through the nuances of the business is invaluable. A mentor can offer insights that you won’t find in textbooks or training manuals. Also, don’t be afraid of challenges—they will help you grow. Whether learning how to navigate complex claims or building trust with clients, every challenge is an opportunity to develop your skills and become more resilient.
Key Takeaways
Michael Cokins has consistently displayed a strong desire to help others. From leading teams at Golden Corral to assisting people and businesses with insurance claims, Michael’s focus has always been on problem-solving and community support. His story highlights the importance of mentorship, continuous learning, and hard work in any field.