Franklin, Tennessee, founded in 1799 and named after Benjamin Franklin, holds a rich history. The city’s pivotal role in the Civil War, notably in the Battle of Franklin, gave way to its reputation as a cultural and musical hub. While neighboring Nashville often steals the spotlight, Franklin boasts a thriving music scene, attracting artists, entrepreneurs, and creatives alike. One local resident who has become deeply entwined with this scene is Colin Rowe.
In 2021, Colin took on the role of Social Media Manager and Partnership Lead at Festisia, a division of Superfly, where he worked on promoting music events, fostering relationships with artists, and forming strategic partnerships. This experience not only immersed him in Franklin’s vibrant music industry but also set the stage for his next entrepreneurial venture—helping local artists create music videos for their singles and launching a podcast to educate business owners.
A Blend of Artist and Business Acumen
Colin Rowe’s career didn’t start in music but in business. After earning a degree in Business Administration from the University of Tennessee in 2016, he worked in service operations at Mr. Roof, where he gained valuable customer service and management skills. Later, as Operations Manager at ACS Commercial Roofing, he managed teams and projects, ensuring everything stayed on time and within budget.
However, Colin’s passion for creative marketing led him to shift his focus toward the music and entertainment industry. This new direction brought him to Festisia, where he worked closely with local artists, shaping the next phase of his career.
Supporting Local Artists Through Music Videos
One of Colin’s most notable achievements at Festisia has been his collaboration with local artists to create music videos for their singles. For many up-and-coming musicians, breaking into the scene requires more than just talent; it demands a carefully crafted visual narrative that complements their sound. That’s where Colin’s expertise comes into play.
Colin’s approach is simple but effective—he understands that for artists to stand out, they need to build a story around their music. “Music videos aren’t just about visuals,” Colin explains. “They’re about creating an experience that resonates with the audience. When I work with an artist, I want to understand their story, their inspiration, and how we can bring that to life on screen.”

One such collaboration involved a local indie artist who was releasing her debut single. The artist, who had a raw and soulful voice, wanted her music video to capture the vulnerability of her lyrics. Colin’s team worked closely with her to produce a visual that used moody lighting and intimate shots, bringing her words to life. The video garnered thousands of views within the first week of release, helping the artist secure more local gigs and build a dedicated fanbase.
By working with artists, Colin isn’t just producing videos—he’s helping shape their careers and giving them a platform to connect with wider audiences. His work has become integral to Franklin’s ever-evolving music scene, contributing to the success of countless emerging musicians.
Launching a Podcast to Help Business Owners Thrive
Beyond his work in the music industry, Colin recently launched a new project that speaks to his marketing expertise—a podcast tailored specifically for business owners. Titled Colin Rowe, the podcast, available on Spotify, aims to help local businesses learn how to differentiate themselves in their industry and attract a loyal, local audience.
Using his experiences working with both creatives and companies, Colin uses his podcast to share actionable advice on branding, community engagement, and social media strategy. “The podcast is designed to be practical,” says Colin. “It’s about breaking down complex marketing concepts into simple steps that anyone—whether you’re a musician, a small business owner, or an entrepreneur—can follow.”
In one episode titled Building a Brand That Resonates, Colin dives into the psychology behind successful branding. He emphasizes the importance of authenticity, noting that audiences today are drawn to businesses and artists that show vulnerability and transparency. “People want to connect with brands personally,” Colin explains in the episode. “They want to feel like they know the person behind the business, and that keeps them coming back.”
Another popular episode, Local Love: How to Build a Loyal Community, provides insights into fostering strong relationships within your local area. Colin uses examples from his work with Franklin-based businesses and artists, showcasing how they’ve built devoted followings by focusing on their local communities before expanding their reach.
What’s Next?
Looking ahead, Colin Rowe has big plans. His work with local artists continues to grow, and his podcast is steadily gaining listeners, particularly among business owners who are eager to learn how to thrive in an increasingly digital world. With his deep ties to Franklin and a clear vision for the future, Colin aims to continue blending creativity and business in ways that elevate both the artists and the companies he works with.
“My goal is to keep helping people tell their stories—whether that’s through music, video, or marketing,” Colin reflects. “I’ve always believed that everyone has something unique to offer. It’s just a matter of finding the right way to communicate that to the world.”
As Franklin continues to evolve, with its historical roots blending seamlessly with modern culture, Colin Rowe stands as a key figure in the local creative scene. Whether he’s working with musicians to bring their songs to life or helping business owners stand out in their industries, Colin’s contributions to his community go far beyond traditional marketing. He’s shaping narratives, building connections, and ensuring that Franklin’s vibrant music and business ecosystems continue to thrive.
For more insights and to hear Colin’s latest tips on marketing and brand building, tune into his podcast on Spotify. And if you’re a local artist looking to take your music career to the next level, Colin Rowe might just be the partner you’ve been searching for.